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  • Writer's pictureTom Tübler

How do I increase my conversion rate on Amazon?

Updated: Jun 5, 2023

Nowadays, it's not enough to get many visitors to the product page - you need to make sure that as many of your visitors as possible actually make a purchase. This is called conversion rate, an important indicator of the success of your Amazon business. This article is about how you can increase the conversion rate of your products.

Focused woman working on her laptop, optimizing conversion rates for her Amazon business

In this post, as always, we briefly go over the following factors:

#1 Listing-optimization

#2 Vouchers and discounts

#3 Ratings


Listing Optimization: Product images and texts

One of the best ways to increase conversion rates is by optimizing your product images and descriptions. Make sure your product images are of high quality and that they show the product from all important sides and angles. Product descriptions should also be clear, concise, engaging, and contain all the important information.

Spelling errors are a no-go! Use powerful words, and try to evoke emotions in the customer! Check out here: How to write professional bullet points for an Amazon listing

Fast Delivery

In today's fast-paced world, customers value fast and reliable deliveries. By utilizing Amazon FBA (Fulfillment by Amazon), you can offer your customers fast, reliable, and often free deliveries, which can help increase the conversion rate.

Amazon FBA is a logistics service provided by Amazon that takes care of the storage, packaging, and shipping of your products. This allows you to focus on other aspects of your business while Amazon takes care of the logistics. Plus, your products are eligible for Amazon Prime through Amazon FBA, giving you access to millions of loyal Prime customers.

It's important to keep in mind that using Amazon FBA comes with additional costs, including storage and shipping costs. Therefore, it's important to take these costs into account when pricing your products.

A+ Content

A+ Content offers you the opportunity to optimize your product listings with enhanced text and image formats. This is an exclusive feature for brand owners and can help improve the customer experience by providing more detailed product information. With A+ content, you can not only explain to potential customers what your product is and what it does, but also why they should buy it.

To create A+ content, you need to log into your Amazon Seller Central account and navigate to the "A+ Content Manager" section. Here, you can create new content, edit existing content, and track the performance of your A+ content. Remember to use images and text that clearly communicate the value of your product and help the customer make an informed buying decision.

Importance of ratings: How do I actually increase them?

Positive reviews can help customers build trust in your product and brand, increasing the likelihood of purchase conversion.

Make sure your products are of high quality and that they meet customers' expectations.

For more reviews: Request reviews from your customers, the best way to do this is to use Helium 10's Follow-Up Tool, which allows you to automatically send an Amazon-compliant email to customers after product delivery, asking them to leave a review.

It's also important to note: respond to both positive and negative reviews quickly and professionally. This shows that you care about your customers and are open to feedback. Often you can also find valuable suggestions for product optimization in the reviews!

Coupons and discounts

Another way to increase conversion rates is through the use of coupons and offers. This can help encourage potential customers to make their purchase instead of postponing it. It's important to make sure your offers and coupons are easily accessible and clearly communicated.

How to Create Coupons on Amazon?

  1. First, log in to your Amazon Seller Central account.

  2. Go to the main navigation and click on "Advertising," then on "Coupons."

  3. Click on the "Create a new coupon" button.

  4. Choose the products for which you want to create the coupon.

  5. Set the discount you want to offer. This can be a percentage discount or a specific amount.

  6. Determine how long the coupon should be valid.

  7. Review all the details and click on "Submit."

How to Create Deals on Amazon?

  1. Log in to your Amazon Seller Central account.

  2. Go to the main navigation and click on "Inventory," then on "Manage Product Pricing."

  3. Click on the "Create a new sale" button.

  4. Choose the type of deal you want to create. This could be "Money off," "Percentage off," "Buy X get Y free," or "Buy X get Y off."

  5. Choose the products you want to include in the deal.

  6. Set the conditions for the deal, such as the minimum purchase quantity, the deal price, the start and end date, etc.

  7. Review all the details and click on "Submit."

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