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  • Writer's pictureTom Tübler

How to write professional bullet points for an Amazon listing

Updated: Jul 20, 2023

Tipps and tricks on how you can write effective and storytelling bullet points.

illustration of someone writing amazon bullet points

Amazon is a huge marketplace where thousands of sellers compete for buyers' attention. Therefore, it's important that your listing stands out and provides buyers with all the important information about your product and brand.


By the way, Seller Central refers to bullet points as attributes, so don't let that confuse you.


Bullet points are short, concise bullet points that provide important information about your product. Here are a few tips to write professional bullet points for your Amazon listing:


Here are some of the Amazon bullet points guidelines/rules

  1. Use no more than 200 bytes per bullet point.

  2. Don't use emojis at the beginning of your bullet points.

  3. Do keyword research using Helium 10 or other software and incorporate it into your bullet points. Amazon will take this into account and rank you better.

  4. Get creative. Use the first three bullet points to describe your product and its benefits. In bullet points 4 and 5, you can tell about your brand and its history, or mention a warranty or extended return policy.

  5. Be sure to avoid spelling mistakes.

  6. Your first bullet point should emphasize the most important feature, your USP, and make it stand out.


To understand how these tips apply in practice, consider the following examples (extremely abbreviated versions):

  • Long battery life - up to 10 hours of music playback on a single charge.

  • High-quality sound - with deep bass and clear sound.

  • A brand with history - founded by music lovers looking for the perfect sound.

  • Satisfaction guarantee - 30 days money-back guarantee, no ifs, and or buts.

  • Lightweight and compact - fits comfortably in any pocket and is easy to carry.


These bullet points provide a clear and concise overview of the product and its benefits. They also show that the company behind the product has a story and that there is a satisfaction guarantee.


Emotions in Bullet Points: The Key Role of Storytelling


An effective method to engage buyers within your bullet points is to evoke emotions through storytelling. Emotional connections can be a powerful tool in convincing customers that your product is the best choice. Tell a story about the benefits your product offers to customers and how it can enhance their lives.

For example, if you're selling a luxury facial cream, you could gear your bullet points toward how customers will feel after using your product. Rather than just stating, "Our facial cream hydrates and refreshes the skin," you could write, "Imagine waking up every morning with silky, radiant skin that feels refreshed and rejuvenated."

By incorporating emotional elements and storytelling in your bullet points, you can create a deep connection with your potential customers and increase the likelihood that they'll choose your item.


In conclusion, using bullet points plays an important role in improving the visibility and sales chances of your product on Amazon. Using keywords creatively and avoiding mistakes can make your listing more attractive to customers and generate more attention and conversions.


Always make sure that you provide all the essential information about your product and that your bullet points are short, concise, and free of errors.


In an effort to optimize your Amazon listing, you should also make sure to make your product images and product descriptions professional level as well. Use high-quality photos that show your product from different angles, and make sure your product description provides all the important information about the product, including size, weight, material, and functionality.






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