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  • Writer's pictureTom Tübler

Helium 10 vs. Jungle Scout: The ultimate comparison of the big Amazon-Tools 2023

A detailed, clear comparison between Amazon Tools Helium 10 and Jungle Scout. Learn which Amazon seller software is best for your needs.

Two prominent players in the Amazon software space are Helium 10 and Jungle Scout. They offer an impressive reservoir of features aimed at helping sellers with product research, keyword analysis, competitive intelligence and much more.

Given these impressive capabilities, choosing one of the tools can be a real challenge. In this blog post, we'll do a detailed comparison between Helium 10 and Jungle Scout to help you decide which is the better Amazon tool for your specific needs. We will evaluate the strengths and weaknesses of each tool, as well as explore the key features they offer.

illustration eines mannes an einem laptop der amazon Software nutze - helium 10 oder joungle scout

AMZSeller Solutions stands for quick and easy answers, so here's the answer for the impatient readers among us:

Helium 10 is better in terms of keyword research and additional individual tools, Jungle Scout is a bit cheaper and has a unique Supplier Database.

With both tools, you are very well-positioned as a seller.

Helium 10 Rabattcodes

TUEBLER10 - 10% Rabatt für immer.

TUEBLER6M20 - 20% Rabatt für 6 Monate.

Jungle Scout Rabattlink

Helium 10 vs. Jungle Scout - the comparison

Let's start with Helium 10, this comprehensive Amazon seller tool has made a name for itself with its impressive range of features and ingenious marketing. This tool aims to help sellers at every step of their Amazon selling journey. Here are the most important Helium 10 tools under closer inspection.

Helium 10 logo

  1. Magnet: This keyword research tool is one of the most powerful on the market. With Magnet, anyone can easily find relevant keywords that optimize your product listings and improve their visibility on Amazon.

  2. Cerebro: Cerebro is a tool that helps you understand your competitors' keyword strategies. You can identify the exact keywords your competitors are ranking for and develop/adapt your own keyword strategy accordingly.

  3. Keyword Tracker: This tool allows you to monitor the performance of your keywords and track changes in keyword rankings over time. A super useful tool to measure PPC spending and keep an eye on your own ranking.

  4. Follow-Up: This automated review request tool allows you to send fully automated Amazon-conformant email requests to your customers to increase the number of reviews of your products.

  5. Black Box: Black Box allows you to discover potential product opportunities in various Amazon marketplaces. You can enter specific criteria and find products that match only those criteria.

  6. Trendster: With Trendster, you can analyze product trends to make informed decisions about the best time to sell or launch a new product.

  7. Xray: Part of the Helium 10 Chrome extension, Xray provides an in-depth market overview right on the Amazon website, including monthly sales estimates, profit forecasts, and competition levels. Perfect for seeing how much the competition is selling, what the sales trend is, and getting a quick overview of a niche.

  8. Scribbles: Scribbles helps you optimize your product listings by adding the best keywords to your product title, bullet points and product description.

  9. Inventory Protector: This tool allows you to control your inventory levels and prevent customers from buying too many of your products during a promotion.

  10. Profits: Profits provides a detailed overview of your Amazon sales, including net profit, ROI and promotional discounts.

  11. Alerts: Alerts constantly monitors your product listings and informs you about changes, e.g. if someone changes your product images or a hijacker tries to take over your listing.

  12. Adtomic: Adtomic is an advanced PPC tool. You can use it for bid adjustments, a better understanding of your campaigns and general optimization. It gives further insight into the data of your PPC campaigns, uses machine learning and AI for achieving target ACOS and TACOS.

Helium 10 offers an impressive range of tools that cover almost all aspects of Amazon sales. But how does it compare to Jungle Scout? Now comes the next part of this analysis!


We're switching to Jungle Scout, another popular Amazon seller tool. Jungle Scout offers a suite of features designed to make the life of an Amazon seller easier. Here's a look at some of the tools Jungle Scout offers.

joungle scout logo

  1. Product Database: Jungle Scout's Product Database allows you to search and filter your desired niche from millions of items on Amazon to find potential product ideas. Additionally, there is a product tracker feature that helps you track important dates of selected products over time.

  2. Opportunity Finder: this tool helps you discover lucrative niches on Amazon, it uses data from millions of products, analyzes and filters out which categories and products offer the best balance of high demand and low competition.

  3. Keyword Scout: A great keyword tool that helps you find relevant keywords for your products and understand how buyers search for products like yours.

  4. Supplier Database: This unique tool allows you to find and verify suppliers for your products. Based on real import data, this tool provides incredibly useful data. It can help you mitigate the risk of a "bad" supplier by ensuring that you only work with reputable suppliers.

  5. Launch: Jungle Scout's Launch tool offers a number of features to help you market your products, including automated email campaigns, coupons, and promotional vouchers.

  6. Sales Analytics: this tool provides a comprehensive analysis of your Amazon numbers, including profit and loss statements, sales trends, and much more.

  7. Inventory Manager: this tool helps you manage inventory levels and avoid stockouts by analyzing trends and data and helping you ship more merchandise on time.

  8. Academy: apart from the tools, Jungle Scout offers an extensive library of learning materials to help you learn the skills of a successful Amazon seller.

So Jungle Scout too offers a strong set of tools that facilitate/support many aspects of Amazon selling. But how does it compare directly to Helium 10 now? In the next section, we'll find out just that.


Direct comparison: Helium 10 vs. Jungle Scout

Product search and market research

Both Helium 10 and Jungle Scout offer really powerful tools for product search and market research. While Helium 10's Black Box and Trendster help users find product ideas and analyze market trends, Jungle Scout offers very similar capabilities with its Product Database and Opportunity Finder. Both of these tools have definitely proven themselves and provide fundamental, reliable data. The level in this area is so high, it depends here which interface and features you personally prefer.

Keyword research

In terms of keyword research, Helium 10 is in the lead with Magnet and Cerebro. They provide comprehensive and in-depth information on the keywords that are truly relevant, including search volume, optimization opportunities, and competition. Jungle Scout's Keyword Scout is also useful, but some users find that it is not quite as detailed or user-friendly as Helium 10's tools.

Supplier search

This is where Jungle Scout has a distinct advantage with its Supplier Database. This tool offers a unique way to find and verify suppliers based on real data, which is a big plus for any Amazon seller who doesn't have a supplier yet, or is still looking for an additional one. Helium 10 does not currently offer a similar feature.

Inventory management

Both Helium 10's Inventory Protector and Jungle Scout's Inventory Manager are useful tools for managing Amazon inventory. Both help you avoid stockouts and plan an efficient inventory strategy. There are no winners in this category.


There are some differences in the price. While Helium offers 10 different plans + add ons, Jungle Scout has a simple pricing structure. Both offer monthly or yearly subscriptions. Helium 10 definitely a bit expensive, but generally also offers more tools and optimization options.

Helium 10 Prices/Packages:

Free version

Starter: 29 USD/month for small Amazon sellers.

Platinum: 79 USD/month from 5000€ in monthly sales.

Diamond: 229 USD/month for anyone who is serious about selling on Amazon.

- Add Ons can be added at any time.

Jungle Scout Prices/Packages:

Free version ❌

Basic: 24€/Monat for small Amazon sellers.

Suite: 41€/Monat for companies with up to 150 products. Professional: 67€/Monat for the full Jungle Scout Tool selection.

Conclusion: Helium 10 vs. Jungle Scout

Ultimately, the decision in the Helium 10 vs. Jungle Scout comparison depends on your specific needs and your Amazon business. Both tools offer a really rich set of features that can help you optimize your Amazon business.

Helium 10 may offer deeper keyword research insight and have more and some more unique tools like the Listing Protector and the Refund Genie. If you value detailed and comprehensive data and are willing to pay for a premium product, Helium 10 might be the right choice for you.

On the other hand, Jungle Scout offers great value for money and some great custom tools like the Supplier Database. If you're new to Amazon sales and looking for a user-friendly, affordable tool, Jungle Scout might be the better option.

Ultimately, you can be very successful with either tool. When comparing Helium 10 vs. Jungle Scout, it's important to consider the pros and cons of each tool and decide which tool best fits your business model, goals, and budget.

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