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  • Writer's pictureTom Tübler

Keyword Tracker from Helium 10

Updated: Jul 31, 2023

Keyword Tracker is a valuable tool from Helium 10 that is used to track the placement of products for various keywords.

Infographic representing the Helium 10 Keyword Tracker tool for monitoring and optimizing Amazon keywords

One of the most powerful Helium tools!

What can the Keyword Tracker do?

Keyword Tracker allows sellers to track their keyword rankings. The tool offers a variety of features, such as the ability to track a keyword's search volume over time, the average position of the keyword, as well as the number of impressions (ads), and the click-through rate.

A great feature of Keyword Tracker is the ability to analyze the competition. Sellers can see for which keywords the competition is placed. This way, they can adjust their own keyword strategy to stand out from the competition.

Keyword Tracker is also able to automatically detect negative keywords, that is, keywords that do not match a product and thus will not generate sales. These negative keywords can then be excluded.

Keyword Tracker is a powerful tool that helps sellers optimize their keyword strategy and thus generate more sales. So if you want to do keyword optimization, you can't do without Keyword Tracker.

How to track keywords

Step 1: First, open your Helium 10 dashboard and navigate to the Keyword Tracker tool.

Step 2: Click on the 'Add New Product' button.

Step 3: Enter the ASIN of your product and click 'Next'.

Step 4: You will then be prompted to add keywords for your product. You can either input your own keywords or use Helium 10's 'Magnet' tool to find relevant keywords. Once you've chosen your keywords, click 'Add'.

Step 5: After you've added your keywords, Helium 10 will start tracking your product listing's position for those keywords. You can see how your keywords' positions change over time by clicking on the product and viewing the individual keywords.

Step 6: You can also set alerts for specific keywords, so you get notified when your keyword positions change significantly. To do this, click on the 'Set Alerts' button and select the alert options you want.

Step 7: Finally, you can analyze your keywords' performance over time with the Keyword Tracker's reports. Click on the 'Reports' button to access this information.

Remember that optimizing keywords is an ongoing process. You should regularly add new keywords and monitor the performance of your current keywords to ensure your product listings are always highly visible.


Keyword Tracker is one of my favorite tools. I work with many clients who want to "rank higher". With Keyword Tracker I can see exactly which keywords need to be worked on and which are already performing very well.

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